7 REASONS WHY YOU NEED A WEBSITE FOR YOUR BUSINESS

Many entrepreneurs who understand the need for a website do
so themselves with free web hosting that comes with drag and drops page
builders.

However, there are still many small business owners who
don’t think they need a professional website or even a website. They have been
in business without one for so long that they believe word of mouth is all they
need, or they think they can reach all of their customers or customers on
Facebook or other social media channels. It is not true!

If you’re a small business owner or like many just starting,
you may think that having a website doesn’t do any good if you can do
everything on social media. Or maybe you think you can’t afford a professional
website, so get a gift and do it yourself.

Maybe you are the generation that did not grow up with
computers and does not use computers. Do you think your customers don’t use
computers? You think if you are not tech-savvy, then why would you care about a
website? But even if you are an established business that has relied on word of
mouth and believes that you are doing quite well, there are several reasons why
your business also needs a professional website.

I think with everything you can do on social media. If
you’ve been in business for several decades unless you don’t want to grow your
business or retire and travel the world, your business needs a website,
preferably one that is professionally designed and developed.

1.     
YOUR BUSINESS WILL GAIN CREDIBILITY

More and more people are looking online for what they want,
finding solutions to their problems, comparing prices, or only getting
information about a store, restaurant, or store before they buy it. If you
don’t have a website, potential customers turn to your competitors, especially
if it’s a private business with no physical address.

A website offers not only the information you are looking
for but also the credibility of your business.

With careful planning, responsive design, and taking into
account the needs of your customers, your website offers a professional image.
It offers potential customers a great experience when visiting, whether on
their computer, tablet, or mobile phone.

2.     
A WEBSITE IS ALWAYS ACCESSIBLE

Unlike its physical location, which is only open a few hours
a day, a website is open 24 hours a day, 365 days a year. You can offer repeat
customers and potential customers the opportunity to review your products and
services when your business or office is closed.

With so many interactive features and add-ons, your website
visitors can also contact you, sign up for your courses, make appointments, and
even shop directly from your website when you’re not at your desk or after
closing.

Given today’s busy lifestyle, this is a good selling point
for a buying decision.

3.     
IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK

No matter what type of business you are in, a website is a
great place to showcase your work or show off your skills. By adding a
portfolio, image gallery, or video, as well as reviews of your work, you can
show what makes you or your business unique. If you have a website, your
portfolio can be seen by anyone, anywhere, and you have control over what
people see, the quality and size of your photos, and how people interact with
those photos.

Also, you knew that in most cases, once you have posted your
work on these social media channels, you will no longer have the rights to
these photos and they can be sold for use in the sponsored ads on which you
view them to see your timeline?

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4.     
A WEBSITE CAN IMPROVE CUSTOMER SERVICE

A website is a great way to provide value to your customers
and customers, and a great way to get them to contact you when they need your
product or service.

Regardless of which products you sell, you can give your
customers tips on how to use or maintain the products you buy.

5.     
YOU OWN AND CONTROL YOUR WEBSITE

Even if you have a significant social media presence,
another reason, and probably the most important, why your business needs a professional website is that you own or at least pay for your online space.

There are many free or inexpensive ways to get a web
presence or claim your space online. In most cases, however, you don’t own your
home, office, or online store, and worse, little or no control over everything
in your online space. Do it with a professional website.

Social media is a great way to drive traffic to your website
and a great way to share content from your website. However, if you rely solely on social media to attract customers or customers, not only can several
potential customers do business with you, but you do not own your belongings.
You cannot control what happens to them. The things you uploaded to your
favorite social media channel can go away at any time without notice if the connection is disconnected for any reason, and you can lose them forever.

The same applies to a free website. If you decide it’s time
to move on, you can’t always (at least not quickly) transfer the content of
your website, and there is a possibility that you will have to start from
scratch.

With a professional, self-hosted website, you’re guaranteed
to rent space for your web address, but you have everything in your online area.

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6.     
A WEBSITE SAVES YOU TIME

Time is money, so they are often connected. Time-saving is
another crucial reason why your business needs a professional website.

Time is an essential commodity in our ever faster world,
even if you don’t assign it any monetary value. Most people don’t have enough
time for leisure, pleasure, family, or healthy activities these days. With a
professionally designed website, you save time in the short and long term.

By providing information to your customers online, you can
save a lot of valuable time that you would otherwise spend communicating with
your potential customers.

Make calls to customers on the phone, via messaging or
email, in person at meetings, networking events, or trade fairs – everything
takes time. Creating flyers, brochures, and other promotional material take
time: time to plan, research, communicate with your designer, printer, etc. Not
to mention the time it takes to distribute your marketing material.

A website can save you time by providing information about
your products and services in various online formats (graphics, videos,
e-books, animated books) or as text on the page without the need for
distribution. Once your website is up and running, it will be available to your
customers indefinitely. This saves you time because you always have to pass the
same message on to different people.

7.     
SAVES MONEY

As a small business owner, especially one that’s just
getting started, you may think that you can’t afford a professional website.
But you really can’t afford NOT to. Although the cost of designing a website
varies depending on your needs and skills, the initial investment is worth it
for a professional website, especially if it was created with WordPress so that
you can add and change your content regularly, saving you money on updates.

Compared to the cost of traditional advertising such as
newspaper ads, radio advertising, promotional materials, and event networking
events, which often include the price of a meal or commercial tables, given the
potential market, you can reach. Having a website is a very profitable way to
promote your business in the long term.

Even if your skills are small or zero and you have to pay
your website designer/developer continuously to maintain and update your
website, the maintenance costs are still lower than with traditional ongoing
marketing and the investment is certainly worth the potential—customers who
find their business online every year.

When it comes to comparing the cost of a professional a website with a D.I.Y. gift, the website, if you are not adequately trained,
will cost your site time and effort that you could better use elsewhere in your
business. Not only that but if you are not professional or cannot be found on
a Google search, you will lose customers, and that will also cost you a lot of
money.

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Saving money is a good reason why your business needs a
professional website, but there are several other reasons.