How To Convert Your Personal Instagram Profile Into A Business Profile
June 27, 2020 | by Admin
So, you’re ready to get serious with your
Instagram account.
Instagram account.
You know that Instagram now has more than 2
million monthly advertisers and 25 million business
profiles and you’re ready for a piece of the action.
million monthly advertisers and 25 million business
profiles and you’re ready for a piece of the action.
Good for you!
Converting your personal profile to a business the profile makes a lot of sense if you’re promoting a brand through Instagram.
After all, 200 million Instagrammers visit at least one business profile per
day. Additionally, 70% of shoppers head to Instagram for product
discovery.
After all, 200 million Instagrammers visit at least one business profile per
day. Additionally, 70% of shoppers head to Instagram for product
discovery.
The question is, how does having a business
profile make it easier for you to reach your target audience? What’s the
difference between having a personal account and a business account? More
importantly, how do you make the switch?
profile make it easier for you to reach your target audience? What’s the
difference between having a personal account and a business account? More
importantly, how do you make the switch?
By the time you’re finished reading, you’ll
have the answers to all of those questions, and more.
have the answers to all of those questions, and more.
What’s the
difference between personal and professional accounts?
On the surface, a business and personal
account on Instagram seem pretty similar.
account on Instagram seem pretty similar.
They’re both free to use, anyone can apply for
them, and they’re great for sharing content online.
them, and they’re great for sharing content online.
However, there are some big differences
between personal and professional options that are worth noting. For instance,
you need a business account if you want to access
things like Instagram Insights (for marketing intel), Instagram Ads, and more.
between personal and professional options that are worth noting. For instance,
you need a business account if you want to access
things like Instagram Insights (for marketing intel), Instagram Ads, and more.
A business account is the only way you can
place contact details on your profile too.
place contact details on your profile too.
Before Business profiles arrived on Instagram,
brands had to try and pack a tiny Insta bio full of information to capture
their target audience. Now, companies can access a beefed up version of the
personal profile instead.
brands had to try and pack a tiny Insta bio full of information to capture
their target audience. Now, companies can access a beefed up version of the
personal profile instead.
While technically you could run
your Instagram account with a personal profile, why limit yourself to fewer
features?
your Instagram account with a personal profile, why limit yourself to fewer
features?
Business
profiles vs creator profiles
If you’re tuned in to all things Instagram,
then you’ll know that a Business profile isn’t your only option outside of a
personal account anymore.
then you’ll know that a Business profile isn’t your only option outside of a
personal account anymore.
Recently, Instagram also introduced the creator profile. Creator accounts give you access to various exclusive features
and more in-depth analytics. Unfortunately, if you
want to automatically publish posts from a third-party social scheduling
tool, you can’t do that with a Creator account. Only business accounts offer
auto-publishing and scheduling.
and more in-depth analytics. Unfortunately, if you
want to automatically publish posts from a third-party social scheduling
tool, you can’t do that with a Creator account. Only business accounts offer
auto-publishing and scheduling.
With a creator account, you would need to set
up a reminder system where you got an email or notification when it was time to
publish instead.
up a reminder system where you got an email or notification when it was time to
publish instead.
On the plus side, you do get exclusive access
to the Instagram creator studio, follow/unfollow metrics, and engagement stats.
You can also filter your direct messages inbox, to make conversations with
clients easier, and tag products directly from brands in your posts.
to the Instagram creator studio, follow/unfollow metrics, and engagement stats.
You can also filter your direct messages inbox, to make conversations with
clients easier, and tag products directly from brands in your posts.
The benefits of having a professional account
on Instagram
on Instagram
Some people can feel a little hesitant about
switching from a personal profile to a business account on Instagram. Change is
scary.
switching from a personal profile to a business account on Instagram. Change is
scary.
However, the benefits of upgrading are
difficult to ignore.
difficult to ignore.
With a business profile you can:
1. Access
Instagram insights
Probably the main reason that people move from
a personal account to a business account, is that business accounts offer more
insight into your users. If you’re using a personal account, you don’t have any
data on how well your Stories and Instagram posts are doing.
a personal account to a business account, is that business accounts offer more
insight into your users. If you’re using a personal account, you don’t have any
data on how well your Stories and Instagram posts are doing.
When you switch to a business profile, you get
Instagram’s special selection of analytics tools. Creator profiles can even
dive deeper into things like engagement and follow/unfollow numbers. The more
you know about your audience, and which content they love, the easier it is to
enhance your following on Instagram.
Instagram’s special selection of analytics tools. Creator profiles can even
dive deeper into things like engagement and follow/unfollow numbers. The more
you know about your audience, and which content they love, the easier it is to
enhance your following on Instagram.
2. Run
ads on Instagram
The potential reach of advertising on
Instagram is 802 Million. While posting organically on Instagram can earn you a a lot of attention, if you know your target audience, you can
accomplish much more with ads.
Instagram is 802 Million. While posting organically on Instagram can earn you a a lot of attention, if you know your target audience, you can
accomplish much more with ads.
Creating promotions with Instagram’s ad
platform will help you to reach the right customers inside of the platform so
that you can ramp up your sales potential. Instagram can also create audiences
for you, or you can select exactly who you want to reach.
platform will help you to reach the right customers inside of the platform so
that you can ramp up your sales potential. Instagram can also create audiences
for you, or you can select exactly who you want to reach.
When you need a little boost to get you in the
right place on Instagram, ads are a great feature – however, they’re only
available for business profile users.
right place on Instagram, ads are a great feature – however, they’re only
available for business profile users.
3. Enhance
your Instagram profile
Another massive benefit of using a business an account on Instagram, rather than just a personal account, is that you can make
your profile stands out. You get a few extra features to play with on a business
account, including contact buttons that offer instant access to your company.
your profile stands out. You get a few extra features to play with on a business
account, including contact buttons that offer instant access to your company.
The CTA buttons at the top of your business a profile will ensure that your customers can call, email, or even find
directions to your business. Additionally, Creator accounts come with the
option to filter through messages so that they can respond to the right leads
as quickly as possible.
directions to your business. Additionally, Creator accounts come with the
option to filter through messages so that they can respond to the right leads
as quickly as possible.
4. Add
links to your Instagram stories
Instagram limits users to a single bio link
and doesn’t allow clickable links within image descriptions.
and doesn’t allow clickable links within image descriptions.
However, if you have a business account and
over 10,000 followers, you will be able to add links to your Instagram stories.
over 10,000 followers, you will be able to add links to your Instagram stories.
5. Stay
compliant
As regulators continue to crack down on businesses
that attempt to trick their target audiences, Instagram is making it easier for
companies to avoid complexities. If you’re paying publishers or influencers to
sponsor an ad, then you need to disclose this in every post.
that attempt to trick their target audiences, Instagram is making it easier for
companies to avoid complexities. If you’re paying publishers or influencers to
sponsor an ad, then you need to disclose this in every post.
Since 78% of influencers use
Instagram for brand collaboration, it’s likely that you will eventually use
Instagram in this manner. Fortunately, you can use the branded content feature
with your business account to ensure that you’re sticking with the rules of
advertising online.
Instagram for brand collaboration, it’s likely that you will eventually use
Instagram in this manner. Fortunately, you can use the branded content feature
with your business account to ensure that you’re sticking with the rules of
advertising online.
You can also use the branded content feature
to get a deeper insight into the performance of promoted posts. This way, you
don’t need to wait for your influencer to provide you with details from their
side.
to get a deeper insight into the performance of promoted posts. This way, you
don’t need to wait for your influencer to provide you with details from their
side.
6. Potentially
access new features early
While there’s no guarantee that you’ll be the
first to unlock new features on Instagram if you have a business or creator
account – there is a good chance. Instagram is constantly rolling out new
functionality. Before the latest features go live, they’re often tested with a
smaller group of expert users first.
first to unlock new features on Instagram if you have a business or creator
account – there is a good chance. Instagram is constantly rolling out new
functionality. Before the latest features go live, they’re often tested with a
smaller group of expert users first.
Although you won’t always be first in the
queue for new features, you should have a higher chance if you’re one of the
companies that are constantly proving it’s a dedication to Instagram.
queue for new features, you should have a higher chance if you’re one of the
companies that are constantly proving it’s a dedication to Instagram.
How to switch to an Instagram business profile
Now that you know how beneficial the right
profile on Instagram can be, let’s explore how to switch to a business profile.
profile on Instagram can be, let’s explore how to switch to a business profile.
Make sure your profile is set to public before
you begin the process. Private accounts cannot switch to Business
profiles.
you begin the process. Private accounts cannot switch to Business
profiles.
Start by heading to your Instagram settings or
“Options”.
“Options”.
Scroll until you see “Switch to a business
profile”:
profile”:
Click on this option, and Instagram will ask
you to connect to your Facebook page.
you to connect to your Facebook page.
You’ll need Admin access
to your Facebook page if you want to convert to a Business profile:
to your Facebook page if you want to convert to a Business profile:
Choose the page you want to link to your
Instagram account, and choose a category for your profile. Categories include
things like Personal Blog, or Health/Beauty.
Instagram account, and choose a category for your profile. Categories include
things like Personal Blog, or Health/Beauty.
Set up your business profile by filling out your
email address, physical address, and phone number:
email address, physical address, and phone number:
Once you’ve reviewed your business contact
details, double-check them, and tap the “Done” button.
details, double-check them, and tap the “Done” button.
That’s all there is to it!
How to switch back to a personal account
If for any reason, you change your mind and
decide you no longer want a business account, you’re not stuck. You can simply
log in to your Instagram account and:
decide you no longer want a business account, you’re not stuck. You can simply
log in to your Instagram account and:
·
Go to your Settings
Go to your Settings
·
Tap on Business Settings
Tap on Business Settings
·
Hit Switch back to a personal account
Hit Switch back to a personal account
·
Confirm that you want to switch when Instagram prompts you
Confirm that you want to switch when Instagram prompts you
There’s nothing to stop you from flipping back
and forth between business and personal accounts however you choose.
and forth between business and personal accounts however you choose.
Ready to make the switch?
Most people start on Instagram with a personal
profile.
profile.
However, as you begin to recognize how
powerful Instagram can be for your marketing strategy, you might decide that
it’s time to ramp up your posting game.
powerful Instagram can be for your marketing strategy, you might decide that
it’s time to ramp up your posting game.
Changing to a business profile gives you more
power on Instagram, so you can make sales and build brand loyalty like never
before.
power on Instagram, so you can make sales and build brand loyalty like never
before.
Is it time for you to make the switch?
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