Business Arena


September 24, 2020 | by Admin



Nigeria is one of the several African countries
participating in the online sports betting epidemic. This includes online
poker, casino games, and betting on sports. In the last two years, the Nigerian
sports betting and gaming industry has grown astronomically. The country’s huge
population and increased access to internet devices can be attributed to
betting’s exceptional growth.

Nairabet was Nigeria’s first online domestic sports betting
platform. Since its existence, there have been many more gambling sites,
including Bet9ja, BetKing, MerryBet, SureBet, etc. in Nigeria.

The National Lottery Regulatory Commission shall decide all
forms of gambling in Nigeria, including sports betting. Lottering was legalized
under the National Lottery Act, 2005, and the Chapter 22 Criminal Code Act,
passed in 1990, is defined for gambling. It is important to note that all forms
of play are limited to all Nigerian citizens under 18.

In the State of Lagos, a body known as the Lagos State
Lotteries Board (LSLB) has been set up. LSLB was created by the Lagos State
Lotteries Laws Cap L89 2004 and is responsible for regulating lotteries, sports
betting, scratch card & electronic games, casino operations, gaming
machines operations, betting pools, promotions, and other gaming operations
within the Lagos State.

Sports betting in Nigeria is a highly profitable business.
About 60 million Nigerians between 18 and 40 years of age participate in active
sports betting. These punters, on average, spend around 3,000 Naira each day on
betting. Sports betting gives Nigeria soccer fans the chance to make money from
what they love. Sport betting shops can now be found in almost every street in
Lagos in 2019, with new shops being supplied every day.

A leading study released by KPMG in 2016 on Gambling in
Africa exposed some offensive numbers in the sports betting industry in
Nigeria. The leading Nigerian sports betting firm, Bet9ja, generated an average
monthly revenue of $10 million in 2016. NairaBet, second in the sector,
generates an average turnover of $3 m to $5 m, with a profit margin of 20-30

Here are the steps to create sports betting business in


Registration is essential to any company in any field.
Registration is critical. You must legally register your business to start a
sports betting company in Nigeria.

To register your company name, go to the nearest Corporate
Affairs Commission (CAC) office in your state. It should usually take two or
more weeks to be accepted. This helps you to create a company bank account and
file your taxpayer ID.


This is another step towards setting up a sports betting
company in Nigeria. Sports betting in Nigeria, as in any other sector, involve
licenses and are controlled by somebody. The NLC is responsible for regulating
all companies involved in sports betting in Nigeria. If you’re in Lagos State,
it’s also a must for the Lagos State Lottery Board to obtain another license.
You will need more than 5 million nairas for these 2 phases alone to complete
registration and licensing.

But if you don’t have this number, register with another
sports betting company in Nigeria is the best thing. This is called a
franchise. By registering with a sports betting company, a license is not
required again. You may also use the logo, prestige, name, and software of the

In Nigeria, you can register various sports betting firms
under such things as Betnaija, Nairabet, Surebet, Supabet, etc. And if you have
a franchise fee to pay for registration. Depending on your revenue and the
business you register with, you can also earn a commission fee.


Before your business can be approved and licensed, you must
have your office’s physical address for the regulatory authorities. The office
can accommodate at least 100 staff up to standard and wide. You should also
consider the office location before you rent any room. It should be near the
destination of your audience. For example, maybe near a soccer field or arena
or even on a busy road. The physical office is important to position bets,
lodge grievances, and demand their money for punters (people making a bet).


For this company, a website is a required tool. Sports
betting must not only be put in a physical location in Nigeria. A website
should be available with the latest technology level to present your company
and where punters can make a bet. When designing an official website for your
business, make sure that it is mostly compatible with mobile phones. You may
also use sleek and stylish templates on your website.


This is also critical in establishing the sports betting
sector in Nigeria. There is no way to put a bet without a payment gateway. Make
sure your payment gateway is stable and reliable. Also, have numerous punter
payment options. It would be best if you talked to your website designer about


The various outlets are one of the tactics used by sports
betting companies in Nigeria. To ensure profitability, you need to build a
range of outlets in various areas and cities. If you do not have the resources
to open an additional outlet yet, you can be strategic by ensuring your
physical location is right. Equipment such as computers, UPS, equipment
(chairs, desks, and noticeboard), printers, and TV sets are just what you need
for any franchise outlet to purchase.


That’s the last, but most critical thing. One of the errors
most entrepreneurs make is not to promote their company until they have
invested fortunes. You have to invest some money to promote your business. You
can sponsor social media advertising, sponsor TV and radio shows, make fliers
and billboards to raise awareness. Sports Betting is a highly lucrative industry
with many prospects in Nigeria. It certainly yields good returns with good
experience, skills, and resources.



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