PROS AND CONS OF MAKING MONEY AS A BLOGGER 2020

September 10, 2020 | by Admin

PROS AND CONS OF MAKING MONEY AS A BLOGGER

For those who want to start a blog or grow it into a company, it can not only be incredibly difficult to predict your income
potential, but it is also difficult to expect when you start earning your
income. Blogging is a pretty slow business model in general, and if you want to
make money blogging, it is easier to recognize that from the outset.

Here are
some pros and cons of some strategies on making money in blogging.

DISPLAY ADS

These are the small boxes that appear at the edges of a
website and are operated by ad networks that combine advertisers with
appropriate websites. These networks will help you develop an ad layout, manage
your relationships with advertisers, and customize advertising that evolves with
the market trends.

This is still a viral method of monetizing blogs, and even
bloggers who can afford advertising to keep them around.

PROS:

Shallow entry barrier:
You can place ads on a baby blog with hardly any page views using Google
AdSense, but you are more likely to be approved for an account when your blog
is around for six months or longer. In addition to Google AdSense, other ads networks can be applied once your page views increase, such as Mediavine and
AdThrive.

Income from display
ads is relatively passive: It will probably take you a bit of the work to
determine how you want your blog monetized with display ads, how many and where
you will put them on your blog. You can check your analytics to see the levels
(CTR) by clicking and playing with them to increase the amount. This means that once you have a
strategy that works for your blog, you can use it forever without altering it
(without adjusting the ad network, revenue, etc.). That’s why bloggers can
still use them – they have found a way to make some cash in the background.

CONS:

Low-income
opportunity: We know that we just told you that some bloggers generate
decent ads on show, but compared with their total profits, it’s a drop in the
bucket. It may take months to receive even $10 from display ads for new
bloggers since the average CTR of all display and placement formats is only
around 0.05 percent. It’s just five clicks per 10,000 page views.

Display ads take your
reader’s attention from your site: note that you aim to hold your readers
on your site and read your material. You want them to respond to your call for
action, to click on other things, etc. The aim of advertisers, however, is to
get your readers to their pages. Although you are paid for clicking, they often
delete readers from your blog.

Lower overall user
experience: We’ve visited blogs that seem like more advertising than
original content – pop-ups from all directions, video ads that you ignore as
you click, and even a slower update. This is sucking and potentially pushing more
then it holds readers away.

At the same time, we were on websites with barely visible
show advertisements. These are the blogs that have found a successful
advertisement strategy that raises blog incomes while not devaluing their blog
and losing their followers.

ALSO READ: TOP WAYS TO MAKE MONEY ONLINE

SPONSORED POSTS

Sponsorship deals for bloggers are when an organization pays
you through blog posts, social media posts, or emails, to promote its brand
through its web. Companies like sponsorships because sponsored posts will build
brand recognition in a target audience when combined with the right blogger. You’ll
want to get a pretty good idea of who your target is before you try to make
money by sponsored posts, and the big reason is that you want to sell your
content-related items. If you know who your target is, so you will know what
they want to hear more.

PROS:

Sponsored posts can
feel organic when done well: While your readers know the posts are
sponsored (FTC demands that you report this), you still have the impression
that the sponsored post blends in seamlessly with the rest of your material.
It’s easier to find companies that fit well with your niche and your brand.

Building trust and
value: Your audience believes in you, and if you spend the time educating
them about products that help, you add value to your blog and build confidence.
This confidence building can go south by leading your audience to a lousy
product or making no sense with your brand.

Building brand
partnerships: If your sponsored posts are popular and sold for the brand,
your sponsor has become a valuable asset. That means you can develop a long-term relationship with a brand that wants to work with you more and will
raise your fee as you travel.

CONS:

Sponsored posts
require a lot of work: There are various things you may have to do
contractually, and they will all work decently. Here are a few things you might
want to do:

·
Write a blog post(s)
·
Write a social media post(s)
·
Take images
·
Use your email list to promote the sponsor

You would also like to create a media kit to help potential
advertisers learn about your blog before you launch – page views, demographics,
social media statistics, etc. In the reality, you can use a media kit along the way, but it’s just one more thing to
do before you attempt to run sponsored content.

The pay is not high: For
new bloggers, you can charge $150-$250 for each supported article, but think
about all the work we described just now.
Say you need a 1,000-word post, which could take four hours to investigate
and publish, perhaps another hour or two to edit. It will be challenging to keep your blog on a
few incomes, particularly if you want to blog full time.

AFFILIATE MARKETING

For many bloggers, the next step in making money blogging is
affiliate income, leaving their employer earnings. If you do not know the word,
affiliate marketing is a unique tracking link if you write about a specific
product or service and then make a profit if anyone buys the product or service
using your link. Affiliates can be found via networks such as Impact Radius and
ShareASale.

PROS:

Affiliate earnings
are quite sweet and passive: Affiliate revenues are considered to be
“gaining cash while you sleep” revenue – you don’t actively sell
something and you can continue to benefit as long as your affiliate relationship
is formed. But it takes time to write posts with affiliate links, hold those
posts, and keep traffic to them.

Can provide your
readers with value: Since your affiliates should be your goods, items that
support you in your everyday life, you show your readers by telling them about
these goods. This leads to a relationship of confidence, further conversions,
etc.

CONS:

You will need more
page views: Compared to the monetization techniques we already discussed,
for affiliate marketing, you will need even more.

Interestingly, the higher page views are not necessarily
about more clicks, and if you’re a smaller blog and have a decent understanding
of how to use affiliates for decent and not bad, this can work in your favor.

You aren’t in control
of the networks: While you can bank serious cash with affiliates, you still
rely on another person – your affiliates. If they change policy, lose a
customer, whatever, the sales could be seriously hit. For more on affiliate marketing, the Making Sense of affiliate
marketing course is undoubtedly recommended. There are great reviews everywhere,
and we have planned one soon.

FREELANCING

Although freelancing does not sound like earning income
directly from your blog (kindly read my post on top freelancing platforms to make money from 2020), bloggers also use their blog almost as a portfolio.
This is precisely the case if you work as a blogger, graphic designer,
photographer, or web designer. In reality, you can offer a lot of other
freelance services through your blog – virtual assistant, social media manager,
publisher, etc.

If you already have a website for your self-employed company, adding a blog can be an excellent addition to a more direct and
personal connection between you and your customers. As your client’s base
increases, you are increasing your audience – contributing to monetization in the
other forms we have listed.

PROS:

You can use your
spare time and skills: Freelancing can be performed outside of your regular
job, ensuring you can spend as much time as possible to increase your income.
You can provide programs that use your existing skills or learn a new skill
set.

Your business growth
is up to you: When you expand and have enough customers to support
yourself, you will attain a point where you want to employ assistants to
increase your income. A broader customer base means more revenue, and it keeps
you flexible and don’t rely just on one or two large customers.

CONS:

You must find
customers: You can also use online platforms such as UpWork to find
customers who check freelancers, but when you start, it can be difficult to break
on the market.

There are limits on
what you can charge: If your work or hourly rate represents your
experience, it also has to comply with specific industry requirements. What can
be paid here falls on both sides.

A lack of work means
a lack of pay: Freelancing is nothing passive. So it would be best if you
worked actively to make money. That makes holiday time and sick days difficult.
You can depend on work to earn money.